Bring your brand into play this Ramadan.

We brought a favourite Ramadan pastime into the world of PlayStation with a giant, custom-built Carrom board at a shopping mall in Saudi Arabia.

Eight Playmakers took part in a live match, creating a public spectacle that connected the brand with a familiar social ritual. Integrated campaign messaging and product displays put PlayStation’s Ramadan bundle at the heart of the experience.

We brought 70 creators together for a suhoor high above the UAE skyline.

Guests including Bessan Ismail, Noor Stars, Leen Mohd, Ossama Marwah, Ghaith Marwan, Raghad and Miss Douaa shared an evening of Ramadan hospitality, traditional activities and conversation.

The setting and guest experience gave creators plenty to share, generating more than 1,000 content pieces.

We created a five-episode entertainment series that put PlayStation Playmakers in the hot seat, answering questions over increasingly spicy samosas.

Set in a traditional majlis, the series featured Cancel, Xzit, Kindy Man, Dhay and Bashar Kayal. Eleven YouTube Shorts and a giveaway mechanic supported discovery and participation.

The final episode outperformed a previous top paid Ramadan original on views and watch time, with viewers calling for another season.

For EA’s first FC 24 Ramadan Tournament, we partnered with five regional gaming creators, including Banderita, ShongxBong and Saba7o Korah.

Talent featured across the live finals and the three-episode Majlis Series, connecting their communities with the competition and extending the tournament beyond the matches.